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Digital Marketing & Social Media Marketing

Digital Marketing

Upcoming Schedule
  • Start Date: TBA
  • End Date: TBA
  • Duration: 30 Hours
  • Timing: TBA
  • Frequency : TBA
  • Course Overview

    • This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
    • Understand the fundamentals and key elements of building an effective digital and social media marketing campaigns.
    • Learn the strategies, tips and tools about SEO, PPC, social media, inbound, content and digital marketing at 3-day Inbound, Social & Digital Marketing Training workshop conducted by SEO International (a division of Al Wafaa Group), a Google Partner firm, based in Dubai, UAE.
    • Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.
    • This 2-day workshop gives an overview + intermediate knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing
    • Create and/or improve a strategy for measuring and improving digital media effectiveness
    • Review current approaches and identify areas for improving performance
    • Search engine optimization (SEO), pay per click (PPC) marketing including Google Ad Words, LinkedIn Ads and Facebook Ads Social media including Facebook, Twitter, blogging, etc.
    • Online advertising including ad networks and behavioral targeting
    • Email marketing including deliverability
    • Site content and copy
    • Digital Marketing Strategy and Planning

    Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

  • Who Should Attend?

    • Students and Fresh Graduates
    • Job Seekers
    • Marketing Executives
    • Sales Executives
    • Marketing Managers
    • Sales Managers
    • SME Owners
    • Web Designer
    • Any one who is interested in SEO and Digital Marketing

  • Eligibility Criteria

    Basic Computer Knowledge

    Basic knowledge about Software’s

  • Course Deliverables/syllabus

    • Digital Marketing Overview
    • SEO – Search Engine Optimization
    • Google Ad Words – Search Engine Marketing | Display Advertising
    • Google+ Local & Google Places – Connecting your business with local customers
    • Inbound Digital Marketing Concepts and Implementation
    • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
    • Video Marketing – YouTube
    • Facebook & LinkedIn Advertising
    • Email Marketing

  • Benefits of Attending

    • High quality of trainings from Certified Expert Trainers
    • Free personal/Corporate course Customization Guarantee
    • Flexible Days and Timings
    • We encourage you to speak to our trainers before booking to ensure that the requested course will exactly match the background and project needs of the participant, and that we can customize the course contents as much as possible to meet those project objectives
    • All class rooms are well equipped with latest computers and networks
    • We take special care to assure high quality of training to our corporate, personal clients
    • post training support [ Email, phone, or personal]
    • Printed Course materials and Certificate of Completion
    • Most VALUE for Money

  • Course Fee

    To know the current Course Fees, kindly contact us +973 1753 0775,6660 0550.